Adam Whitford, CEO, Civic Outdoor, Australia portrays the pervasive Indian culture writ large on the OOH canvas in the city
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
The campaign is employed across Mumbai, Delhi, Bangalore and Gurugram
This spirit was seen across all 20 screens of ProDigi, covering 4.7 kms and capturing attention of 3.6 million commuters
Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
Khushi Advertising chose the Thaltej Gam to Vastral Gam metro route for its heavy commuter traffic and high visibility, ensuring that the brand's message reached a...
“We believe the future of building wraps for brand promotions during cultural events like San Diego Comic-Con is very bright,” says Lori Brabant, CEO, KAP Media
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
