The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
1st Transit Media Talks Conference in Mumbai on Feb 28
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The model was conceptualised by Dentsu India, Bengaluru and created by Rahul KP, a Bengaluru based artist
The brand’s TVC has just been launched
The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix
The campaign will be launched across Karnataka, Bihar and Uttar Pradesh
The brand is rolling out a multi-media campaign that will also cover OOH
The contracts are for advertising in 14 clusters and for a period of 3 years
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
