DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium...
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a...
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it's important to have the right skill sets in...
In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and...
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with...
Surreal Design Studio's project called 'Infinite Mumbai' curated with Brihanmumbai Municipal Corporation G South Ward and Acko General Insurance is a tribute to the city's spirit...
Revolt plans to triple the size of their DOOH network—by the end of this year.
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
