Chandan Mendiratta, Chief Brand Officer at Zepto, and Adhish Zaveri, Vice President of Marketing at Shaadi.com, share the behind-the-scenes story of how a viral internet joke...
Blending luxury and technology, Kumari Jewels' pink Defender redefines transit advertising with high-end delivery and direct customer engagement.
Exploring how political dynamics shape the OOH industry and strategies to navigate them, as shared by industry veteran Noomi Mehta.
Transforming scaffolding into iconic trunks, Louis Vuitton redefines out-of-home branding without extra ad spend.
The second edition of DDX Asia will be conducted on February 20 and 21, 2025 in Mumbai
The campaign was executed by Posterscope India
The campaign is launched utilising RoshanSpace Brandcoms’s high visibility outdoor assets
Tom Goddard, President of the World Out of Home Organization, speaking at the WOO Europe Forum in Milan, highlighted the untapped potential of classic Out of...
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Ideacafe Roots aims at addressing brands communication needs in Tier 2 and Tier 3 cities
