Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind...
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which...
Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind...
The planned OOH campaign connected with the audience immediately and helped to create the desired response.
Home buyers of the Mediterranean themed township by Tata Housing get a chance to experience a Spanish fiesta with their new La Montana Project near Talegaon
The liqueur brand in association with Encyclomedia Networks launches an interesting campaign'Taste the African Original'
In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin across different cities.
ABP News channel along with their OOH agency Milestone Brandcom rolled out an empowering campaign to establish the brand identity. The highly visible campaign became the...
