Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA...
A new campaign initiated by SSI Media P Ltd on the occasion of World Advertising Day celebrates the medium of advertising and the people behind it.
john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.
Emotional connect along with visibility at vantage points
Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.
7 UP's new activation is all about connecting the brand with the magic of dance.
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind...
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which...
