Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buy.
To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to...
The van toured 40 theatres, two beaches and 20 hotspots in Tamil Nadu and attracted a huge crowd which gave them good mileage. The innovation garnered...
The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable...
The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.
As part of Kabali's promotion, premium cars and walls of Mumbai were adorned with actor Rajnikanth's branding.
In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
Kinetic India executed the Craftsvilla campaign across seven towns including Delhi, Ahmedabad, Lucknow, Chandigarh, Ludhiyana, Indore and Jaipur.
In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in...
