In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up
Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns
With 16:9 aspect ratio and 0.44mm even bezel, the screen enables the overall video wall image to resemble a single screen
Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners
JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment
Mall media, like large formats in the city, are attracting a slew of advertising brands
The company expects advertising to account for 25-30% of total revenues in a few years
OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign
There will be 106 screens at NDLS station and 26 screens at ANVT railway station over Delhi division
Beginning with a digital campaign, the promotion will also make its way to cinema screens, OOH and print
