Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
A new tender floated for allotment of advertisement rights on flags, MUPIs, other advertising instruments, LED screens and through product displays in market clusters in South...
The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities
Bids will be for large and small unipoles, LED/LCD screens, gantries, rooftop utilities media, BQS, etc., at 3,127 sites
Orango Solutions gearing up for bigger biz at the airport
The OOH firm has won sole rights at Agra, Gwalior, Kanpur and Pant Nagar airports
The new Turkish airport, which was recently opened, is set to become the world’s largest one
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
The global major to actively look at Tier I & II airports across the country to deploy its digital display products
The contract will be awarded for a period of 5 years
