The partnership to focus on offering a broad media mix and high quality assets to advertisers in Ludhiana
Both the tenders will be allotted for 3 years with extendable option of up to two years
Some 8,000 shopping carts will have static and digital advertising displays
Bids will be invited for putting up digital screens on unipoles
Aaj Tak has taken up the media exclusively for its own brand advertising and content display for a period of 6 months
10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall
243 screens to be put up inside Delhi, UP and Haryana stations
The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station
