The company bags sole rights at old & NIT Faridabad
The OOH firm will be putting up back-lit and front-lit unipoles and street furniture at Bareilly city
The company has won the rights for another five years
The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix
It was cited that the tender provisions have to be in tune with the scope of outdoor advertising in the city
Last month Govt had given its nod for privatization of 6 airports including Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru
The tender covers the Entry Road area and is for 5 years
The contracts are for advertising in 14 clusters and for a period of 3 years
The bids are invited on as-is-where-is basis and as-is-where-as condition and the contract will be allotted for 5 years
The airport is expected to serve over 1 million passengers annually and that number will likely increase five-fold by 2025
