The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
The tender will open on January 4, 2019
The station branding has been taken by Bureau of Indian Standard (BIS)
Having got the rights for 5 years, the company will build formats at the station entry and exit points
The 3-year rights have been awarded to Pioneer Publicity, Advert Communications and Outdoor Communication
The rights have been awarded for 5 years each
Brands bag semi-naming rights for 3 metro stations, with Pari Chowk having gone for an annual fee of Rs 1.62 crore
The company has won two long-term contracts for train wrap and branding in the station ticketing area
Prime Marketing uses four rail engines of Southern Railways to promote Sharon Plywoods
The rights are for putting up media on some 80 piers
