Media owners in the city have yet to be notified on the matter; fear major business losses
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital...
A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
