Municipal Corporation of Gurugram (MCG) recorded 33% increase in ad tax revenues in 2016-17, from Rs 12.01 crore in 2015-16 to Rs 16.07 crore in 2016-17
Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as...
Harietha S, Assistant Commercial Manager, Bengaluru Division South Western Railway in her presentation on ‘How OOH industry can tap into Railway media opportunities’ threw light on...
However, the ad volumes are expected to increase in the coming months with the completion of a new passenger terminal and commencement of 24-hour operations
Surendra Shenoy is central to BSNL's brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital...
Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to...
Sridharamurthy N S will speak on the theme of 'How OOH industry can tap into Railway media opportunities' at the conference to be held at Royal...
The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA;...
The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their...
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
