DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically
Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming...
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public...
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad...
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are...
The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil...
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
