The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
BBMP will take stern action against agencies felling trees
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
The media was cited as obstructing traffic view of the signals
Increasing use of digital signages in OOH advertising is one of the key contributing factors
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or...
The agency will be headquartered in Gurgaon
