While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as...
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
