The outdoor sites are located at prominent locations across the city and about 12 crore people are expected to visit the Kumbh mela
The contract will be awarded for three years and the total advertisement area available for display in the rake is 212.12 sq.ft. area
The company has won the rights for another five years
The campaign will be launched across Karnataka, Bihar and Uttar Pradesh
The tender covers the Entry Road area and is for 5 years
The contracts are for advertising in 14 clusters and for a period of 3 years
The campaign launched on World Toilet Day drove home the message in an impactful manner by using a railway track in toilets
The contract will be awarded for a period of 5 years
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played...
