The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
“A common OOH currency to measure the media is vital”
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
The Pre-bid meeting will be held in Mumbai on August 29
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or...
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national...
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common...
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
G Sharath Chandra Joined Times OOH group as a Chief Revenue Officer in 2012; he has been promoted as President as Arghya Chakravarty moves on.
