High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction for the brand’s marketing strategies.
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on how technology is empowering brands to...
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising network and enhance its tech-driven solutions...
Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
Turkish Airlines has chosen an iconic standalone location in Delhi to establish its brand presence, making a bold statement with an enormous outdoor campaign executed by...
The media is located on the busy Outer Ring Road
The campaign is executed by Madison Outdoor Media Solutions and 3 Scratch Films
Smart cities have the potential to be giant social media networks reaching mass audiences
A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities including Bristol, Manchester, Leeds, Liverpool, London...
