The partnership to focus on offering a broad media mix and high quality assets to advertisers in Ludhiana
10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall
The unknown entity recently won the outdoor media rights in Ludhiana city
The move is directed at rooting out unauthorised outdoor advertising
The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc
Media owners expected to provide sites at no profit margin
The number of unipole units has been raised from 300 to 450 to be installed at 562 locations and the number of gantries has been increased...
It was cited that the tender provisions have to be in tune with the scope of outdoor advertising in the city
The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets
Having got the rights for 5 years, the company will build formats at the station entry and exit points
