The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership
Miami-based Ballyhoo Media makes the most of audiences at beaches and riverfronts
The outdoor concessionaires are yet to receive the final nod for rolling out the party’s OOH publicity campaign
The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels
Transit media is integral to OOH plans
Initiative will handle integrated media planning and buying for JOY & X-MEN Brands
With metrics, transit media can deliver big
The triple-sided unipole has a domineering presence on the road linking Delhi and Gurugram
The members of the association contributed used/scrap flexes that were converted into washable sleeping bags with inbuilt pillow and a blanket stitched into it
Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly...
