Sustainability

OAA, WB converts used flex into sleeping bags for under-privileged

The members of the association contributed used/scrap flexes that were converted into washable sleeping bags with inbuilt pillow and a blanket stitched into it

Published

March 15, 2019

Bhawana Anand

OAA The Outdoor Advertising Association (OAA) of West Bengal has taken the initiative to have used flexes recycled for making sleeping bags for the under-privileged people who are having to brave the winter season without much clothing protection.

The initiative was ideated by Joydeep Mukherjee, a member of the governing body of the association, and the association and the members adopted it. The members of the association contributed used/ scrap flexes that were converted into washable sleeping bags with inbuilt pillow and a blanket stitched into it. Close to 180 sleeping bags were distributed at an event held in Kolkata.

The event was attended by Debashis Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation. Arup Chaudhary, President of the association shared with Media4Growth that the association is planning to make this a continues exercise to support the under-privileged.