While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the...
Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan
The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside...
PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow
Planned & executed by Kinetic India, the campaign urges people to discover what they like on the social network
Planned and executed by Kinetic India, the campaign was deployed on premium and high impactful sites across different cities
Planned and executed by Kinetic India, the campaign was deployed on premium and high impactful sites across different cities
The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field
Futek Digital plans to expand network of screens
A panel discussion on digital OOH at the FICCI-FRAMES organised in Mumbai brought forth the compelling factors that will drive digital OOH growth in India
