True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to...
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an...
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the...
MI star players shine on the landscape
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators,...
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on 'Sector Growth' with the participation of Martin Sabbagh, CEO, Middle East & Africa,...
