Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the ecosystem? If so, what will it...
This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser confidence.
The campaign is executed in collaboration with Times OOH
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic DOOH is making the industry more...
Collaboration unlocks new DOOH campaign emissions insights for sustainability-minded media buyers, improves DOOH carbon footprint reporting
In a super competitive business landscape, what will it take for media owners to market their out of home advertising properties as brands in their own...
Praphul Misra, founder and Managing Director of Oi Media, explains that the Indian out-of-home (OOH) advertising industry is slow to adopt technology due to deep-rooted challenges...
DOOHIT is a unified platform transforming outdoor advertising with simplicity and innovation
Lokesh Dhanwani, Founder of Paper Parachute, and Jithu Prasad, Founder and CEO of Advertalyst, presented their innovative DOOH business offerings to attendees on day 2 of...
Gangasagar Amula, Director at Absen India, explored the 10 factors to consider for impactful DOOH media installation in his presentation on day 2 of DDX Asia...
