Ajay Mehta will be addressing the convention on the theme of 'Cinema & OOH advertising: The big picture'
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter...
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups
State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.
The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
The online women dating site talks about equality through a wide spread outdoor plan
Adda52.com’s 2nd brand campaign targets people from all walks of life and make them aware of the potential poker player in them
Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences