DDB Mudramax was the media and outdoor agency for the campaign while MASH Advertizing (a Percept Hakuhodo company) delivered the creative expressions
Speaking at the East Talks OOH conference in Kolkata recently, Amit Taneja, Director, Adwise, highlighted that technology is going to be the most important enabler for...
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market'.
Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this...
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The...
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception...
The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet...
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective
