The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and...
Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this...
RoshanSpace Brandcom has positioned billboards across Mumbai to initiate a conversation with thought provoking and catchy lines and questions.
To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
Amit brings to the table a rich experience covering varied marketing spaces.
In association with agency Kinetic, KFC rolled out a campaign across 22 cities to make a loud announcement regarding its new WOW prices, targetting the existing...
