The campaign is executed by Laqshya Media Group
The campaign is executed by Laqshya Media Group
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
Pankaj Advani, a 27-time world champion in snooker and billiards and winner of India's highest sporting accolades including the Padma Shri, Padma Bhushan, Major Dhyanchand Khel...
In the session titled ‘Think Hatke: What’s Music To Brands?' on day 1 of Out of Home Advertising Convention (OAC) 2024, Rajeev Raja, Founder and Soundsmith,...
The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between...
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
