As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience...
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH
‘Vodafone Eco Ponds’ set up at 7 Vodafone Stores in Pune and 4 mobile ‘Vodafone Eco Ponds’ will serve housing societies for eco-friendly visarjan
The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising...
The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium...
Organisations like NSS, BDK, KSSP are collecting and channeling the flexes as material for house repair
The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others
