Picture Story
Another kind of Dutch courage?
As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi
AUGUST 2025
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Stephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
Tredence captures Bengaluru with iconic ‘G.O.A.T.’ OOH recruitment campaign
‘India’s LED display industry set for 30-35% annual growth’
SURREAL’s ultra-honest OOH stunt
Duroflex unveils new brand identity and positioning: ‘Designed to De-Stress’
Puma becomes PVMA for PV Sindhu
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Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Chupps’ biodegradable billboard meets its purpose
This billboard was installed by INTO Creative
Arkade Developers launches major Mumbai OOH campaign highlighting ‘Family First’
The campaign is executed by MOMS Outdoor
AMFI uses announcements on state bus stations for its investor awareness campaign
The campaign is executed through Vritti iMedia’s Audiowala Bus Stand platform.
PlayStation unleashes fury with literally slashed OOH campaign
The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.
KFC takes festive OOH campaign to the skies with ‘Feastival’
The campaign is executed by Walk The Talk
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
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CampaignsStephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
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Campaigns
AMFI uses announcements on state bus stations for its investor awareness campaign
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Campaigns
Arkade Developers launches major Mumbai OOH campaign highlighting ‘Family First’
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InsightsMark Bracey on his top 5 technologies transforming the OOH industry