Picture Story
Another kind of Dutch courage?
As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi
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Ammar Millwala of Aditya Birla Capital joins the jury panel for OAA 2026
Bistro by Blinkit turns the temperature into a sales pitch
Headline Shekhar Narayanaswami to highlight role of industry body and collaboration at OAC 2026
InstaWingz Marketing secures Surat Railway Station advertising rights
Big Happy launches dynamic creative optimization for 3D DOOH
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Paddy Power takes a cheeky swipe at American football with giant OOH takeover
The campaign is executed with a 41-foot-tall special-build mural in Hackney, East London
Sony LIV brings Gullak 5 to life with piggy bank activation
The activation has been executed at Carter Road with Sakshi Advertising as the production partner
STAMMA uses empty billboards to deliver a powerful message about listening
The campaign is created by Iris London and supported by pro bono media from JCDecaux
CeraVe makes a high-impact splash with illuminated OOH launch for HA Water Gel
The campaign is executed by Dentsu and Sakshi Advertising Company in Mumbai
Heinz kicks off World Cup fever with a football-inspired OOH campaign
The campaign is executed across China
How this ad tech platform bridges the gap between campaign planning & execution
Having spent years managing OOH campaigns, Deepak Bansal built gOGig to bring real-time visibility, accountability and field intelligence to campaign...
Pepsi celebrates Knicks fever with real-time fan-powered OOH campaign
The campaign is live across New York
Maha r-PET Abhiyaan takes recycling message to millions through OOH campaign
The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
Royal Advertising unveils 90-degree LED screen in Lucknow
The new site is expected to cater to a wide range of advertisers, offering opportunities for high-visibility brand campaigns, product...
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
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OAAAmbika Mehrotra joins the jury panel for OAA 2026
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Campaigns
Paddy Power takes a cheeky swipe at American football with giant OOH takeover
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OOH Adtech
How this ad tech platform bridges the gap between campaign planning & execution
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OACNeil Eddleston, Founder & Director of Runor Data Consulting, to spotlight data that really matters at OAC 2026