The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs
Group EBITDA increased by 4.6% to £19.9 million, on a proforma basis, and £19.3 million on an adjusted basis
OOH firms lukewarm to media opportunities on this soon-to-be-operational Metro network
The campaign pays homage to the company’s Korean originality & tease an exciting future for the Galaxy lineup
The rights have been acquired at Shillong, Tezpur and Lilabari airports
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
Brands bag semi-naming rights for 3 metro stations, with Pari Chowk having gone for an annual fee of Rs 1.62 crore
As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
