The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,â€...
The brand has rolled out an interactive digital board at Funan Mall in Singapore, wherein dinners are asked to shout as loudly as they can to...
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry...
24 million children to be reached through Dettol Hygiene Olympiad in 2022
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation...
WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.
The quiz contest will have the participation of all delegates attending OAC 2022
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWAIndia at the Mudra House in Mumbai.
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of...
