The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the...
As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting...
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
“A common OOH currency to measure the media is vital”
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised...
The DOOH player plans to put up such media at several other consumer destinations
“DOOH in China: Big & mainstream”
