Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future....
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
‘OOH can spur social entrepreneurship in a big way’
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
The EoI proposals are being evaluated now and an announcement is expected by the month-end
