The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’...
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft...
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
Increasing use of digital signages in OOH advertising is one of the key contributing factors
HAPPY Mcgarrybowen to handle the brand’s creative duties
The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
