The Conference will bring all key stakeholders on a common platform to address the industry's common issues in order to draw up a roadmap to resolve...
The brand, having launched TVCs centred on the ‘Hati Mat Palo’ campaign, is now planning a major OOH campaign to reinforce the concept of hyper-riding among...
Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to...
Ashish will speak on the theme of 'How best can OOH drive brand campaigns in Karnataka – Opportunities & challenges' at the Karnataka Talks OOH on...
The duo had already worked together to handle the entire brand portfolio for the past one year wherein taking this partnership to the next level was...
The new policy will discourage revenue growth for outdoor business in the state and stifle the demand for local level publicity and advertising considerably, cautions IOAA;...
The draft policy focuses upon leveraging the outdoor advertising formats for revenue growth and improvement of city aesthetics; media owners have been asked to submit their...
The civic body has engaged the services of a private agency for the removal of unauthorised sites and is deploying a dedicated team to prevent any...
There have been objections over the method of calculation of arrears, so a retired high court judge would be requested to for appointment as sole arbitrator...
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out...
