The company re-positions itself as "Prime Outdoors".
OOH is expected to grow at a moderate rate of 4.3 per cent.
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
Convergence points like airports and driven impact were captured through innovations. At T3, the rotational installation broke all the clutter and even attracted the attention of...
