Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover...
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad...
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically,...
