LG has launched a 360 degree'Celebrating Togetherness' campaign that includes OOH messaging
Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI...
The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all...
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
The contracts will be awarded for a three-year period with an extension of two years subject to satisfactory performance of the firm that holds the rights.
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
Media owners unperturbed by the impending tax hike
