GLO, the outdoor wing of Lodestar UM, has planned and executed the campaign
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make...
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the...
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as...
Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.
The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru,...
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
