The campaign has been spotted at Delhi metro stations
The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel
The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media
The move is directed at rooting out unauthorised outdoor advertising
The campaign, handled by Havas Media, has been rolled out in multiple cities at high footfall areas
The brand campaign has been spotted at high footfall locations in New Delhi, including Haus Khas and Sarita Vihar
Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens
Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products
