The 2-sided billboard is expected to deliver 3.3 million impacts every month
The ULB has received some 1,200 objections & suggestions on the draft policy
Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics
The contract will be awarded for a period of 5 years
Media owners fully back the Kolkata municipal body’s initiative to ensure structural stability
However, it was also a field day for unauthorised media
The new ‘Kusti’ campaign executed by Outsight Xp promotes Dixcy Scott’s association with the Maharashtra Kusti League
The campaign by cloud platform major GoDaddy revolves around the partnership with M.S Dhoni to digitally support emerging businesses in the country
Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to...
QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund...
