Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but...
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes...
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
The media owning firm has secured the branding rights for 5 years
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends...
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
