Results For "OTS"
64 News Found
Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America
In Digital OOH By M4G Bureau - August 12, 2022
After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with some of the world’s largest brands in sustainability including BMW, Netflix, Bolt and Opel.
Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’
In OOH News By M4G Bureau - April 18, 2022
With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences
Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad
In OOH News By N Jayalakshmi - March 31, 2022
The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.
Primedia Outdoor to access LMX platform for audience metrics in 7 African markets
In Digital OOH By M4G Bureau - October 11, 2021
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
OMIG pilots test best use of location data for securing superior campaign ROI
In Digital OOH By Rajiv Raghunath - May 07, 2021
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
‘The most secret job in the world’ intrigues UK audiences
In Digital OOH By Rajiv Raghunath - April 22, 2021
Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.
Delhi metro footfall shoots up in second month of reopening
In OOH News By M4G Bureau - November 10, 2020
According to DMRC figures, the line utilisation in September was 6.8 lakh/day which increased to 12.2 lakh/day in October