Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh
Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.
Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and...
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in...
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post...
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers...
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory...
This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai...
The campaign featuring portraits of India players at the Olympics on static & DOOH media.
