Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control...
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury,...
Moving Walls cites how the synergy has worked well for different brand campaigns
The initiative will see marketing leaders from various industries chart the future of outernet marketing
The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks
The gallery will highlight LG's solution concepts and insights on actual deployment scenarios
Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space
For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports
