The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen...
Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar
Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21
The firm has seen a spurt in enquiries for their market offerings
The smarter option would be to start changing the way the medium is sold
This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform
In association with MOMS, the brand lit up the sky in Mumbai for the launch of OPPO Reno3 Pro
Aurelia store at Andheri metro station promotes store launch across 99 Screens in Andheri, Ghatkopar and Western Express Highway metro stations
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
