The experience centre offers an immersive visual experience, showcasing the latest LED COB and MIP technologies and products.
“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge are setting a new pace...
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan,...
Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much...
Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
Decks being cleared for return of billboards in areas under BBMP jurisdiction
Old Mout Cider is the launch partner
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Pawan will be speaking on industry regulation, policy advocacy, audience metrics, tech adoption, among others
