Exploring how political dynamics shape the OOH industry and strategies to navigate them, as shared by industry veteran Noomi Mehta.
Khushi Advertising partnered with Nexus Mall for this launch
DDX Asia will be held at Nesco Exhibition Centre on February 20-21, 2025, showcasing state-of-the-art digital solutions that are transforming brand experience in the retail and...
This campaign is executed by Khushi Advertising
This campaign was executed by GroupM OOH Solutions
Vineet Mahajan, Director of India Business at Unilumin, explains how advancements in LED technology have made displays smarter, more immersive, and adaptable for diverse applications. He...
Gautam Bhirani, Managing Director, Eyetalk Media Ventures highlights that traditional practices, fragmented systems, and infrastructure gaps hinder AdTech adoption in India’s OOH industry. He calls for...
Mahakumbh will be attracting more than 400 million devotees and visitors from across the globe.
This LED media installation was constructed in partnership with Kaiyue Construction and operated by Tiger Party.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.